Environmental Advocacy

Behavioral Change Communication (BCC)  strategy plays an important role in empowering stakeholders to make decisions with clarity, modify behaviors and change the social conditions to overcome the issue of waste. Information dissemination through knowledge sharing of the technical know-how of municipal solid waste management is important for stakeholders to understand the technicality of the process. Such information will enable them to view the project in a holistic sense and help them enhance it by means of consensual decision.

Environment Study Tour

With an aim to inculcate environmental consciousness in young minds for a greener tomorrow, HHIDS is conducting “Environment study tour” for school and college students at the Mamallapuram Resource Recovery Park.

HHIDS has developed a one-day study tour package to Mamallapuram for school and college students, comprising of training sessions on environment, group activity, exposure visit to municipal solid waste management project complex and historic monuments of Mamallapuram. Click here to book a package tour for your school

The training sessions include global warming, low carbon lifestyle, municipal  solid waste management, afforestation etc. The municipal  solid waste management project complex consists of various facilities viz., composting facilities through bio composting and vermicomposting technologies, cubic metre bio gas plants which convert food waste into bio gas, recyclable storage facility, plastic conversion unit etc.

The participants will undergo training sessions, group activity and exposure visit to the MSWM project complex in the morning. They will be taken around Mamallapuram town to visit the UNESCO Heritage monuments in the afternoon.

Awareness campaign vehicles

Specially designed campaign vehicles with awareness display boards and audio equipment are used for the campaign.

Awareness rallies

Awareness rallies involving school and college students or volunteers are organized at project locations to generate awareness among the public.

Awareness through local cable networks

Awareness on MSWM and its impact on the environment are promulgated using local television channels as a medium. Visuals are telecast constantly to reach local communities, using media as a powerful conduit for awareness generation.

Campaign boards at important places

Display boards indicating the MSWM project and the importance of a proper MSWM are positioned as part of awareness creation activities.

Competitions on environmental topics

Competitions are conducted in schools based on environmental awareness and cleanliness to motivate students on MSWM.

Conducting meetings with various associations/ groups

Self Help Groups, Resident Welfare Associations and Youth Clubs are involved in meetings and used as a medium to spread awareness on MSWM. These meetings are used for brain storming on awareness activities within the locality.

Door-to-door campaigns with pamphlets

Door-to-door campaigns with pamphlets are an effective way of engaging the community members, clarifying the benefits of the programme and building stakeholder participation

Exhibition Stalls

Exhibitions are set up comprising of various stalls that display and promote MSWM viz., miniature model of complete MSWM process; video and pictorial displays; showcasing recyclable materials, etc.

Identifying volunteers to spread environmental messages

People from local communities whom are active participants and proponents of the MSWM project are identified and encouraged to volunteer in BCC activities.

Litter-picking campaigns

Organising mass litter-picking campaigns through volunteers and other well wishers, these events serve to also bring about behavioural change among the people in addition to making the area free from litter.

Mass events

The ‘Environment Festival’ is celebrated with an objective to celebrate it as a massive awareness campaign using ‘Rangoli’ as a tool. As part of the festival, ‘Clean Home and Rangoli competition’ is conducted in project areas, on the theme of Environment Protection with special emphasis on municipal solid waste management.

Religious Institutions

Local Religious Leaders are roped in to convey messages on clean environment and municipal solid waste management during prayer meetings or important gatherings.

Sensitizing school children and college students

Environmental messages are effectively communicated to school and college students through Power Point presentations.

Street plays & Puppet shows

Street theatre performances and puppet shows are conducted by local folk artists to spread the message among the people in a more effective way.